Sankalp Bandyopadhyay
Built and scaled acquisition, lifecycle, PLG, GTM, and monetisation systems across fintech, SaaS, AI, telecom, and enterprise technology.
Not a channel specialist. A growth architect.
Repeatable Growth Systems
Not campaigns. Structured, scalable systems that compound. Diagnosed five structural problems at Mashreq and solved each sequentially, producing 77% CAC reduction at 50x scale.
Business Model Adaptability
B2C, PLG, Enterprise GTM, SaaS demand gen, monetisation. Five distinct business models. Each requiring different acquisition logic. Each producing revenue.
Revenue Accountability
Pipeline, retention, monetisation. Not vanity metrics. $300M+ influenced revenue. 10:1 LTV:CAC. $800K ARR in Year 1 at Zapcom. Revenue-line ownership.
AI-native Leverage
Automation, agents, intelligence. Built autonomous SDR workflows (6.7x throughput), AI search visibility frameworks, and LLM citation systems. Not experimenting. Deploying.
Proof organised by business model, not job title.
Each system required different acquisition logic, metrics, and scale mechanics.
B2C Scale Systems
Mashreq Priority Banking, Mashreq Gold, Insurance Portfolio. Consumer acquisition at scale with unit economics discipline.
Sequential problem-solving across audience, creative, conversion, retargeting, and channel diversification. 77% CAC reduction while scaling 50x. $300M+ attributed revenue.
Enterprise GTM Systems
Zapcom Group: Multi-vertical GTM across FinTech, Airlines, Travel, IT Services. Built pipeline across Europe, MENA, and US markets.
Integrated paid, content, partnerships (Sabre, Amadeus), and outbound. $1M+ qualified pipeline. 4 enterprise logos closed. $800K ARR in Year 1.
PLG & SaaS Systems
AEO Grader: AI-powered search visibility tool. Free-then-gated model. Built as inbound lead magnet with 22% email conversion.
AI automation infrastructure: n8n workflows, Claude API personalisation, autonomous SDR systems. 43% CAC reduction. SaaS demand gen at scale.
Monetisation Systems
Affiliate ecosystems, partner acquisition, commercial frameworks. Built revenue attribution models and expansion revenue programmes.
Classklap: 1M+ users acquired. 63% email open rate. 18% click rate. Turnkeyz: 95% client retention. 300% agency revenue growth across enterprise accounts.
Seven systems. Seven different problems. Seven revenue outcomes.
Not experimenting with AI. Deploying it.
Production systems running 24/7. Revenue-grade automation. Not POCs.
What I've Built
Autonomous SDR outbound workflows
AEO/GEO visibility frameworks
LLM citation optimisation
Prompt-based personalisation at scale
AI calling agents (ElevenLabs + VAPI)
Competitor intelligence automation
Tools & Platforms
Nine industries. One growth discipline.
How I build growth systems.
Companies I've worked with
50+ tools across growth, AI, and data infrastructure.
What people say
Let's talk.
Head of Marketing, Director of Growth, VP Marketing, GTM Leader, Demand Generation Leader, PLG Growth, Revenue Marketing, AI Growth roles at FinTech, SaaS, AI, or Enterprise companies.